YaYa's Frozen Yogurt: A modern twist on a classic favorite, with sprinkles

At 100 Courthouse Square lies Ya Ya’s Frozen Yogurt, a new addition in the Oxford area.

Since its arrival, Ya Ya’s has been causing quite the commotion among students, primarily the fresh-faced freshmen at the university. First thoughts for these freshmen have been, “Awesome! There’s a frozen yogurt place in Oxford.”

On move-in day, the heat was high and the lines were long, but Ya Ya’s was a cool escape from the stress. Upon entry, patrons were welcomed with charming faces behind the counter, shouting out a warm hello.

Getting what you like the way you like it has never been easier than with the self-serve dispensers, and people seem to like it that way.

“A lot of the time at any type of food place, your order can get messed up,” Anna Bendgen, a freshman at Ole Miss said. “But with the controls being up to you, you know the result is what you came for to the tee.”

In this day and age, there is more of a demand for freedom and independence in every aspect of life, including the food world. Ya Ya’s is on a mission to provide just that.

Times have clearly changed from the ice cream truck roaming throughout neighborhoods with that distinctive song calling all the children forward. Now that we are in the year 2010, places have taken a modern spin-off of the basic idea brought to mind by the ever-so-popular ice cream truck.

Instead of the truck, you now have a store with bountiful selections at your fingertips to choose from. Rather than having circus-like music playing, you are hypnotized by the sounds of today’s hits, with a hint of oldies rock.

So what is it that draws people in to this bright-eyed paradise in the middle of the Square?

“It’s so, so good!” sophomore Shelby Wiggins said.

Clearly, she is not the only one who thinks so. If you take a walk around the Square on any given day, you will notice many people walking around you with cups full of frozen yogurt. And with the heat, what could be better?

When you are in a world filled with countless flavors of frozen yogurt, it is easy to let the dietary factors slide. Fortunately, unlike ice cream, frozen yogurt can be somewhat nutritious, which may seem surprising in some of the combinations that get mixed together.

With as little as 25 calories per serving, anything you choose will keep you light on your feet. Ya Ya’s is open seven days a week – Monday through Wednesday from 11 a.m. to 9 p.m., Thursday through Saturday from 11 a.m. to 10 p.m. and Sunday from 1 p.m. to 7 p.m.

Unlike other places around town, Ya Ya’s provides various different flavors to strike an interest in all types of people. There’s bound to be a flavor that sparks an interest in your appetite whatever it may be, from birthday cake to cappuccino.

If you are in for a tasty treat without being held down by the outrageous amount of calories, or even just in the mood to try something new, Ya Ya’s frozen yogurt is the place for you.